Kristy’s the CEO and creator of Modibodi™. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights. With over 13 years in senior PR roles for organisations including McDonald’s Australia, sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business.
Fast forward to 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy’s experience with “unmentionable” bladder leaks made her determined to start her own brand. One that would change our mindsets – and the planet! – by changing underwear for the better.
This ambition saw her design, develop and scientifically prove her patented Modifier Technology™ leak-proof undies and transform this into the Modibodi™ collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill.
Kristy’s vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi™ actively supports causes and organisations close to our heart, such as Days for Girls.
In this episode we discuss
- How Kristy came up with Modi Bodi
- The different products available to adults and teens
- How they work and the technology behind them
- Kristy’s work with schools
You can find Kristy at:
And if you want to work with teens too, head to Youthmentors.shinefromwithin.com.au to learn more about our Youth Mentor Training and download the quiz to find out your youth mentor archetype!
We acknowledge and pay respects to the Traditional Custodians of the lands on which we run our workshops and business.
Shine from Within welcomes students of all social, cultural, community and family backgrounds, and of all identities, and all abilities. Shine from Within is LGBTQIA+ friendly. Read our complete commitment to our social and environmental impact here.
Shine From Within® and Shine On The Inside® are registered trademarks of Amanda Rootsey T/A Shine From Within ABN 79216354231